THE HIVE MIND: HAVE OUR ATTENTION SPANS BECOME SHORTER?
11
25
Thu
14:30
~
15:20
With the rise of social media and the colossal daily output of streaming services, what is the value of traditional media? Do music fans still read album reviews or features? If so, where – online or in print? With our brains trained to focus on short clips a la TikTok, is there still value to music videos? What is the most effective way to communicate with your fanbase in 2021?
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