A panel discussion looking at the various platforms and tools available to artists (and labels) to connect with their fanbase. Increasingly, the degree of separation between artists and their fans is smaller than ever before. What are the most user-friendly platforms and websites for fan engagement? Why are websites like Bandcamp so appealing for fans and artists alike? Given the chance, do fans want to donate directly to the artist and cut out the middle people?

#marketing #StreetVoice

Artists always have doubts about what the market reaction will be after releasing their work.

We invite professional tastemakers from the Asia music industry, to listen to the work of artists online, and share their most direct and insightful feedback with the artists.

It’s easy to feel downhearted in the face of the current uncertainty and atmosphere of anxiety. We talk to a group of artists to find out ways they’ve coped in the pandemic. Have you been more prolific and productive? Have you been able to focus more? Have you connected with a local community? What has worked and what hasn’t? How do you feel about live streaming?

#post-pandemic #artistmanagement

For a lot of artists, it’s a dream to score a great sync placement; not only is there scope for it to be financially lucrative but there is viability for it to be creatively fulfilling too. We talk to a panel of sync experts who can give insight on what works, the process involved, and what you can do to get your tunes in front of music supervisors.

#sync #publishing

A session with a music video director discussing how to plan a music video, how to find team members (DOP/Producer/Stylists etc) to help create it and how to work on small budgets. A walk through the process of creating music videos.

#musicvideo

It’s predicted that by 2022 82% of all online content will be video. What makes a good video? What is the best approach when allocating a budget for music videos? How many videos per album is “good”? For new artists, can you create video content with no budget?

#musicvideo #marketing

Annual Taiwan music industry gathering in Tainan !

Let us exchange experiences or thoughts from the past year, and talk about plans and expectations for next year. And of course, warm up for the awesome event of LUCfest in following  days.

With the rise of social media and the colossal daily output of streaming services, what is the value of traditional media? Do music fans still read album reviews or features? If so, where – online or in print? With our brains trained to focus on short clips a la TikTok, is there still value to music videos? What is the most effective way to communicate with your fanbase in 2021?

#marketing #trending

We are currently facing huge global manufacturing problems. With 8–9-month lead times on vinyl manufacture and a looming paper shortage set to affect CD manufacture, where does this leave us in terms of physical product? Can a whole release campaign be delayed just for the sake of physical products? If we don’t have physical products to sell, then what? From an environmental standpoint, what can we do to offset the industry’s carbon footprints – is digital only releases one option?

#marketing #artistmanagement

With almost two years living by the new Covid rulebook, we’ve found ourselves restricted to our local environments. How have festivals been coping? Has live streaming worked? Have you had to use social distancing measures for your event? Have there been any unexpected benefits to looking a little closer to home? What are the hopes for 2022?

#post-pandemic #live